Sports analytics are a collection of relevant, historical, statistics that can provide a competitive advantage to a team or individual. Through the collection and analysis of these data, sports analytics inform players, coaches, and other staff in order to facilitate decision-making both during and prior to sporting events. There are two key aspects of sports analytics—on-field and off-field analytics. On-field analytics deals with improving the on-field performance of teams and players. Off-field analytics deals with the business side of sports. Off-field analytics focuses on helping a sports organization or body surface patterns and insights through data that would help increase ticket and merchandise sales, improve fan engagement, etc. Off-field analytics essentially uses data to help rightsholders take decisions that would lead to higher growth and increased profitability.